Business Development Executive, EMEA

What will you experience in this opportunity?

  • Opening the door to top retailers and brands across EMEA
  • Working closely with the Head of Sales and Business Development Managers
  • Being part of an excellent and talented team enabling you to reach your ambitions

Essential Skills and Experience:

  • Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence
  • Demonstrated success in prospecting enterprise companies
  • Extremely self-motivated with a diligent work ethic
  • High level of integrity and strong commitment to building a successful company
  • Ability to work independently as well as part of a team in a fast-paced environment
  • Adept computer skills
  • Bachelor’s degree strongly preferred, high school diploma or equivalent required
  • Written and oral fluency in key European languages is a bonus. (French, German, Italian, Spanish)

Key Accountabilities/Responsibilities:

  • Follow-up on inbound marketing leads and identify qualified opportunities providing appropriate levels of information at the right time for interested prospects
  • Be responsible for educating and developing prospects leading to hand-off to sales teams
  • Create target prospects lists and penetrate key accounts
  • Cold call into prospects generated by variety of outside sources
  • Identify key players, researching and obtaining business requirements, and presenting solutions to begin sales cycle
  • Profile strategic accounts identifying key individuals, researching and obtaining business requirements and presenting solutions to start the sales cycle
  • Set appointments for sales team when a lead reaches a qualified stage
  • Nurture new marketing leads by educating and developing prospects until they are ready to speak with a field sales rep
  • Drive attendance for webinars and live seminars, set meetings for conferences
  • Collaborate with sales and marketing team members on strategic sales approach
  • Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in CRM 

Why Us?

Go Instore is the #1 video-powered retail platform. Founded in 2014, we’re a team of ~90 changing the face of retail.  Dubbed by our customers as “the 3rd channel”, Go Instore powers Currys, M&S, Pandora, Sonos, Microsoft, Pets at Home and many more.

We are now ready to move to our next stage of growth and are looking for a Business Development Executive to create opportunities in retailers across EMEA. Success in this role will be measured by volume of qualified opportunities.

This is a very exciting time to join Go Instore and will afford a lot of breadth and challenges for the right candidate.

Our culture is critical to us, and even more so as we grow. There are 4 key elements that we live daily, namely: “Supportive”, “Connected”, “Impact”, all underpinned by “Trust”. The right candidate will enjoy working in this type of environment which is devoid of bureaucracy, politics, and silos.


  • Competitive salary 
  • Flexible hours and remote work 
  • Flexible holiday policy 
  • Enhanced pension contribution at 5% 
  • Private Health Insurance 
  • Wellbeing platform Spill 
  • Learning & development  
  • 1 Extra days holiday for each full year worked  



Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!


Workspace | The Frames
EC2A 4PS London Directions

Workplace & culture

At Go Instore our culture is based on a solid foundation of trust.

We trust in our colleagues, their talent, curiosity, kindness and overall commitment to our company vision.

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