Product Marketing Manager

What will you experience in this opportunity?

  • Driving adoption of Go Instore in the world’s greatest brands and retailers by getting our product message out to the world.
  • Working closely with the Head of Marketing and Head of Product to take our products and features to market.
  • Being part of an excellent and talented team enabling you to reach your ambitions.
  • Working with major global brands and senior stake holders

Key Accountabilities/Responsibilities:

  • Collaborate with product management, marketing communications, and sales teams to develop product positioning and messaging that resonates with our target customers.
  • Create marketing and sales content and build effective programs for sales and partner enablement
  • Understand and document our buyer process, including where and how they get their information and what drives buying decisions. Adapt sales and marketing material and processes based on learnings 
  • Build and iterate on competitive analysis, approach, and sales training to best position Go Instore in a dynamic market
  • Collaborate with internal teams on go-to-market and product launch strategies, build compelling and effective messaging, and align teams to objectives 
  • Perform market research, analyze, and define competitive positioning 

Skills and Experience:

  • Highly motivated and energetic self starter, passionate about technology B2B and B2C buyers
  • Thrives in a rapidly changing environment
  • 4+ years of software product marketing experience
  • Strong analytical, communications (writing, storytelling, presentation), organizational, and leadership skills
  • Able to analyze and evaluate business issues and document go-to-market strategies
  • Excellent interpersonal skills with experience influencing and leading cross functional teams and interacting with technical, non-technical, professional, and executive teammates 

Why Us?

Go Instore is a world leading SAAS platform that provides video selling services to the biggest names in retail globally. 

Our culture is critical to us, and even more so as we grow. There are 4 key elements that we live daily, namely: “Supportive”, “Connected”, “Impact”, all underpinned by “Trust”. The right candidate will enjoy working in this type of environment which is devoid of bureaucracy, politics, and silos.


  • Competitive salary 
  • Flexible hours and remote work 
  • Flexible holiday policy 
  • Enhanced pension contribution at 5% 
  • Private Health Insurance 
  • Wellbeing platform Spill 
  • Learning & development  
  • 1 Extra days holiday for each full year worked  



Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!


Workspace | The Frames
EC2A 4PS London Directions

Workplace & culture

At Go Instore our culture is based on a solid foundation of trust.

We trust in our colleagues, their talent, curiosity, kindness and overall commitment to our company vision.

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